Sculptress Art
Pari Danian is the creativity and brains behind Sculptress Art, LLC. A sculptor, writer, photographer and amazing cook, Pari’s talents seem to know no end. Pari contacted goodmedia communications needing assistance marketing her original, handcrafted game, Check Mate™. Check Mate is a unique, relationship game inspired by her husband’s love of chess. This beautiful, high-end product is comprised of over 30 individual, handcrafted sculptures. Because the price point does not appeal to a wide audience, goodmedia communications developed a marketing plan that would entail the launch of several sculpture lines, giclées, greeting cards, dishes and jewelry across a broad price range allowing Pari to gain a wider share of the marketplace.
“I started working with goodmedia communications in September of 2009. Robyn Short researched my field and came up with fresh ideas on how to market my new company Sculptress Art. She developed a brand strategy and product launch plan that positioned my art for the mainstream market. During this time, Robyn motivated me to create many art pieces, as well as the completion of a cookbook. From inception to publication, goodmedia communications was with me every step of the way as I created a beautiful book that not only serves to promote my Artist Plate dishware, but also generates revenue at the same time. goodmedia communications created a media kit and two beautiful websites: www.checkmategame.com and www.everydaypari.com. I was amazed how much I accomplished during such a short amount of time.” – Pari Danian, Sculptress Art, LLC
goodmedia communications provided the following services:
- Establishment of business entity (limited liability company)
- Brand strategy & execution
- New product development
- Product and company launch at Dallas Home & Gift Market
- Company naming: Everyday Pari™
- Tagline development
- Logo designs for Check Mate & Everyday Pari
- Identity system
- Website design & development (two sites)
- Print & online collateral
- Manuscript development
- Copyediting
- Book layout
- Cover design
- Publishing consulting
- Printing consulting
- Distribution consulting
“I recommend goodmedia communications to any business, whether they are a start-up company or an existing business.”
- Pari Danian, Sculptress Art, LLC
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