R.W. McQuarters & the McQuarters Foundation

Former New York Giants player R.W. McQuarters hired goodmedia communications to assist in developing his personal brand. The rollout for his brand was scheduled for December 2008. goodmedia communications designed a personal logo as a well as a complementary logo for the McQuarters Foundation. goodmedia communications managed and designed all of the visuals for the launch party to ensure consistency in brand messaging including the printed and electronic invitations, cocktail napkins, table tents, step and repeat banner and “thank you” note cards. We managed every aspect of the event including press. Robyn Short secured interviews with numerous press outlets including The New York Times and Fox Sports. goodmedia communications designed and developed R.W. McQuarters’ website and blog and manages all site content. goodmedia communications also developed a pitch tape for R.W. McQuarters chronicling his career and media interviews. Robyn Short secured an interview with CBS 11 and R.W. McQuarters during the 2008 Dallas Cowboys vs. The New York Giants came in Dallas, Texas.

goodmedia communications provided the following services:

• Brand strategy & execution
• Logos
• Identity system
• Website design & development
• Print & online collateral
• Media kit
• Event management
• Public relations
• Video production

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